What’s new
The Ingredient Directory is a searchable page covering every SKU we sell, split two ways: the active ingredients we call out and quantify because they’re doing the work a product is named for, and the complete ingredient list exactly as it’s printed on the box.
Why we built it this way
Every product page already discloses its active percentages — that’s not new. What’s new is being able to search across the entire catalog by ingredient name instead of checking one product page at a time.
- Search by product name or by ingredient — try “niacinamide” or “retinol.”
- Every one of the 47 actives currently in use is documented with a real macro photograph, not a stock illustration.
- Full INCI lists are printed exactly as they appear on pack, solvents and preservatives included.


