Realistically Sustainable
No greenwashing. Just PCR plastic, honest waste guidance, and a standard we can actually keep.
Why “Realistically” Sustainable
Building a brand always creates some waste.
That's a reality of the world we can't market our way out of. “Greenwashing” — marketing a brand as eco-friendly by only showing the good parts — can do more harm than good, because consumers never see the full picture.
So we asked ourselves: as a brand and manufacturer that genuinely wants to reduce harm without greenwashing, what can we realistically do — to set a better example, push the industry forward, and help our customers separate waste and choose sustainable materials more easily?
Our answer: every INGU package uses PCR (Post-Consumer Recycled) plastic.
PCR
Post-Consumer Recycled Packaging
Used plastic is collected, cleaned, and re-engineered with technology into new PCR plastic pellets — which become the bottles and tubes your INGU products arrive in.
Bottle BodyPCR Plastic
Pump & CapMixed Material
Outer CartonFSC Paperboard
See how it’s made, below ↓
How PCR Packaging Is Made
From used plastic to new bottle.
Used Plastic Collected
→
Cleaned
→
Re-engineered With Technology
→
Molded Into PCR Pellets
→
Formed Into Your Bottle
Recycling Guide
How to sort your INGU packaging.
We publish a full recycling guide so every component of your packaging — bottle, cap, pump and outer box — gets sorted correctly, not thrown away as one mixed piece.
Bottle Body
PCR plastic — rinse and recycle with rigid plastics.
Pump & Cap
Mixed-material components — separate before recycling.
Outer Carton
FSC-sourced paperboard — recycle with paper.